6 Ways to Perfect the Online Presence of Your Business in 2021

There are around 1.95 billion websites on the internet. This means there are 1.95 billion online businesses out there who want the same thing as you: the attention of their customers. The competition might not be direct but that doesn’t mean it’s not there. At the end of the day, the more time they spend…

Startups Should Start Saying Goodbye to .com, .net and .org Domain Extensions

Domain names — the focal point of the internet. There is no doubt the existence of a big-three-domains consisting of the .com, .org and .net. These three reign supreme. For over 30 years, these domain extensions have been used to house some of the internet’s most recognized websites. But with each passing year, these three…

11 LinkedIn Posting Tips to Get Viral on LinkedIn

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start following these tips on LinkedIn today to gain maximum engagement and opportunities. If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin?…

Seven Timeless Tips for Connecting and Building Relationships at Conferences

An important part of honing our skills as business professionals is becoming better at meeting new people and building real relationships. The more we invest in practicing engaging with others effectively — the more natural our ability to build relationships, becomes. We then look forward to the process of building relationships and find genuine happiness…

Your Business Needs a blog in 2021 and How to Measure Its Performance

I am often asked the question from business owners if it’s worth the time and effort to maintain a blog on their website. Business owners spend time setting up social media presence and assume that it’s enough to boost their online presence. Still, a business blog can play a vital role in engaging potential customers….

Strategic Brand Management: The Differentiator Between Good and Great Marketing Strategy

Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks like defining organizational values, brand vision, and influencing customers’ perceptions of your brand. It might seem an overwhelming aspect of marketing, but really, which isn’t?…

5 Ways to Increase Brand Awareness on Instagram in 2021

Can you name the top social media platforms? You don’t need research for that. They are Facebook, Instagram, Whatsapp, YouTube, Twitter, among a few others. Internet marketing has changed over time. Instagram, just like Facebook and YouTube, are social media giants – The game-changers. Increase Brand Awareness on Instagram in 2021 With over 1 billion…

Top of the Funnel Strategy: Building Brand Awareness

We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling content that captures the attention of their audience. One strategy for capturing attention is building awareness and credibility through the top of funnel marketing. This article will discuss what top-of-funnel marketing is and how you…

What Brands Should Know About Twitch Influencers

We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow tenfold. In October 2020, 1.6 billion hours were watched across Amazon-owned gaming platform Twitch, the highest the platform has ever seen, and almost double the 839 million hours watched in October 2019. What Brands Should…

How to Build Your Startup Brand from Scratch

Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a great product, and then you build around it. Every aspect of your startup goes back to the kernel of the original idea, because that’s how building works. How to Build Your Startup Brand from Scratch…